Cheese? Yes Please!

When I was in Grade 4 I had a Reader Cover. It was a hard black cover. Much like the stuff ring binders can be made from. You would put the book you were reading into the cover and it would be held in place with a piece of white sewing elastic that you would loop through the middle page of the book. The cover was to help protect the library books and borrowed school books from the damage young kids can do.

I have no idea what books I ever read that year but I have a clear memory of the sticker I put inside that Reader Cover. 

It was red and yellow, so the bold and bright colours help remind me. But it’s really the words on the sticker that I have in my head. It was a little like a tongue teaser. And I knew to say it really fast! So maybe it came with a matching television ad?

I’ve recreated it’s look to the best of my recollection. I think the words might have run together with no spaces on the sticker? Although the words themselves are definitely perfect. This is what great marketing to children looks like. And better still, it would work equally well today. My kids love rhyming songs and little ditties. I didn’t understand it’s marketing impact until years later.

I’m not into free advertising but the brain behind this one should be commended for simple but effective marketing of a brand. A brand that was known for its great advertising back then over 30 years ago, and still is today. And if I eat a meal from the ‘Golden Arches’ occasionally, I never get anything but a Cheeseburger Meal!